Director Eric Hurt combines elements of the eerie and the alluring in the debut of Ghost Tequila's first commercial.

GHOST TEQUILA

Collaborating with Levelwing Agency and Alice Blue Studios, Hurt creates a vibrant and polished piece that captures the essence of sipping Ghost Tequila—a premium agave spirit infused with natural ghost peppers.

Using a mix of beauty photography and macro and probe lens techniques, the production focuses on the subtle heat that complements the premium tequila flavor. Hurt explains, "The agency's concept was original and well-defined. They wanted viewers to feel the experience of sipping Ghost with vivid colors and a dramatic atmosphere." Acting as both director and cinematographer, Hurt uses tabletop photography and in-camera effects to enhance the product shots. He adds, "Presenting a product in a fresh and evocative way is always exciting... and collaborating with creative and intelligent people is a pleasure."